Мәзір
Статьи

Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication

YANG Hanlin

Бет. 114-126

Аңдатпа

Museums perform as indispensable function in advancing cultural transmission, fostering cross-cultural understanding, and promoting international exchange. In the context of globalization, the question of how exhibitions can effectively serve as instruments of cultural narration and communication has emerged as a key topic within contemporary museological discourse. This paper investigates the series of international exhibitions organized by the China National Silk Museum since 2020 across France, Belgium, Uzbekistan, Hungary, Serbia, and Kazakhstan. Focusing on silk-themed exhibitions such as “Silk and Silk Roads”, “Splendid Silk”, and “Beyond the Mulberry Fields”, it analyzes the curatorial strategies and object selections that shape their narrative structures. Through these practices, the study explores the ways in which museums reinterpret and recontextualize exhibition content to generate cultural resonance and emotional connection within diverse local settings. The findings suggest that silk-themed exhibitions, characterized by their adaptability, depth, and empathy, offer distinctive advantages in facilitating intercultural dialogue, enhancing mutual understanding, and providing innovative practices in the global museum communication

Museum; International Exhibition; Cross-cultural Communication; Silk Heritage; Curatorial Narratives

01 Кіріспе

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[1]2025. Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication. «Мәдени мұра». 111, 4 (Dec. 2025), 114–126.
(1)Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication. main 2025, 111 (4), 114-126.
Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication. (2025). «Мәдени мұра», 111(4), 114-126. https://madenimura-journal.kz/index.php/main/article/view/525
Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication. «Мәдени мұра», [S. l.], v. 111, n. 4, p. 114–126, 2025. Disponível em: https://madenimura-journal.kz/index.php/main/article/view/525. Acesso em: 10 oct. 2026.
“Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication”. 2025. «Мәдени мұра» 111 (4): 114-26. https://madenimura-journal.kz/index.php/main/article/view/525.
“Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication” (2025) «Мәдени мұра», 111(4), pp. 114–126. Available at: https://madenimura-journal.kz/index.php/main/article/view/525 (Accessed: 10 October 2026).
[1]“Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication”, main, vol. 111, no. 4, pp. 114–126, Dec. 2025, Accessed: Oct. 10, 2026. [Online]. Available: https://madenimura-journal.kz/index.php/main/article/view/525
“Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication”. «Мәдени мұра», vol. 111, no. 4, Dec. 2025, pp. 114-26, https://madenimura-journal.kz/index.php/main/article/view/525.
“Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication”. «Мәдени мұра» 111, no. 4 (December 19, 2025): 114–126. Accessed October 10, 2026. https://madenimura-journal.kz/index.php/main/article/view/525.
1.Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication. main [Internet]. 2025 Dec. 19 [cited 2026 Oct. 10];111(4):114-26. Available from: https://madenimura-journal.kz/index.php/main/article/view/525
1.Cross-Cultural Storytelling in Museums: Research on Silk-Themed Exhibitions and Their Global Communication. main. 2025;111(4):114-126. Accessed October 10, 2026. https://madenimura-journal.kz/index.php/main/article/view/525